Our Brand

Like our products, our brand is made unique by the artistic elements that compose it. Woodlab’s logo and other branded elements are key to our company’s unique identity and differentiation. These assets may not be used in any manner that isn’t expressly authorized in writing by Woodlab.

Logo variants

Official Logo

Our official logo. Contains multiple colors within the "River" of the logo. We prefer you use this version whenever possible.

Flat Logo

Uses flat instead of variating colors. Use this version in instances where the colors of the official logo might not display correctly, such as color print.

Greyscale

An inverted color scheme using white and grey. Best used for Black & White print.

Brand Elements

The W
Our icon is the quickest way to recognize our brand.
Colors
Note: we use additional colors not listed for our website design.
- Official blue: #3DACE1 / RGB 61, 172, 225
- Brown grey: #645e51 / RGB 100, 94, 81
Blues from the river:
- lightest - #AEDCE7
- darkest - #1B345A
- medium - #17B1E0
- lighter medium - #57C3E9
CMYK:
- blue - 73, 23, 0, 12
- medium turq blue - 79% M 18% Y 0% K 12%
- brown grey: 0, 6, 19, 61

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Logo Text
In full color, the lab stands out as part of our identity as we innovate and continue to develop products and techniques that are beyond modern practice.
Colors
- Official blue: #3DACE1 / RGB 61, 172, 225
- Brown grey: #645e51 / RGB 100, 94, 81